Cashew Research

Side Piece Snacks partnered with Cashew to gain critical consumer insights ahead of product launch. As a young company without access to robust internal data, Side Piece needed validated, real-world consumer feedback to reduce risk and guide strategic decisions. Cashew’s research technology provided a fast, efficient way to understand snack consumer behaviors, motivations, and unmet needs. Through a usage and attitudes study, Cashew helped Side Piece identify what snack consumers truly value, how they perceive health and wellness claims, and which attributes most influence purchase decisions. The platform enabled clear consumer segmentation, allowing the brand to focus its limited resources on the most promising audiences with messaging that resonated. These insights directly informed product development, positioning, and go-to-market strategy. Cashew also delivered competitive benchmarking and buyer-behavior analysis, helping Side Piece understand where it fits in the broader snack category and how to differentiate effectively. The speed, quality and actionability of Cashew’s insights empowered Side Piece to move forward with confidence.

Good Man Brand is a premium lifestyle and apparel company built on timeless design, sustainability, and social impact. As the brand scaled, leadership partnered with Cashew Research to validate its strategy and gain a clearer, data-driven understanding of its customers. Through a market segmentation study analyzing demographic, behavioral, and attitudinal data, Cashew identified distinct customer segments and clarified what motivates purchasing decisions. The research confirmed strong alignment between Good Man Brand’s emphasis on premium quality, modern design, sustainability, and community impact and the values of its most important audiences. These insights reinforced confidence in the brand’s direction, aligned internal teams around shared customer priorities, and enabled Good Man Brand to move forward with an evidence-based strategy that supports confident, purpose-led growth.

Helcim, a fast-growing payments company known for transparency and merchant-first values, transformed its brand strategy by moving beyond reliance on internal data, which had created an echo chamber reinforcing existing assumptions. Partnering with Cashew for structured research, the team gained critical insights into non-customers’ priorities, discovering that ease of use, reliability, and growth support often mattered more than affordability, and that many businesses would pay a premium for solutions that simply worked. By focusing on actionable research, engaging the team throughout the process, and clarifying competitive strengths and gaps, Helcim aligned marketing, sales, and leadership around market-driven insights. This approach not only enabled confident, brand-led decisions but also embedded research as a core part of growth strategy, shifting the company from instinct-based choices to evidence-based planning that identifies opportunities, informs messaging, and drives long-term differentiation.