ENTR is an enterprise-grade platform designed to support the full lifecycle of product development - from early-stage formulation through compliant nutrition labeling and final packaging review. Built for food, beverage, and supplement teams at every stage of growth, ENTR helps organizations move faster while maintaining the control, traceability, and regulatory rigor required as they scale.

At its core, ENTR centralizes formulas, ingredients, suppliers, and supporting documentation into a single system of record. R&D teams can formulate using proprietary data, supplier inputs, or standardized nutrient databases, apply custom targets and constraints, and iterate confidently with full version history and audit trails. Real-time calculations support complex use cases such as moisture loss, PDCAAS, and cost analysis, enabling informed decisions earlier in the development process.

ENTR’s regulatory and labeling capabilities support FDA and Health Canada requirements, including Nutrition Facts and Supplement Facts panels, ingredient and allergen statements, nutrient content claims, and front-of-pack labeling. Advanced tools such as Label Ingredient Optimization (LIO) automate the generation of compliant ingredient statements for complex, multi-component formulations, helping smaller teams avoid manual work while ensuring labels are ready for regulatory and customer review.

Beyond formulation and labeling, ENTR streamlines collaboration and approvals across R&D, regulatory, QA, and commercialization teams. Role-based access controls, structured approval workflows, and linked documentation ensure changes are deliberate, reviewable, and auditable from day one through scale-up. Integrated packaging artwork proofing allows teams to manage reviews, comments, and sign-offs while keeping artwork directly connected to its source formulas and labels.

ENTR is built to grow with organizations as their needs evolve. With SOC 2 Type 1 and Type 2 compliance, secure authentication and SSO, and a flexible API-first architecture that supports integrations with ERP, PLM, and other internal systems, ENTR provides early-stage companies with a strong foundation and enterprise teams with the depth and reliability they require. Trusted by leading brands, ENTR reduces complexity, improves data integrity, and accelerates time to market, without compromising compliance or control.

Designed to support emerging brands and enterprise teams with equal rigor.

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